Introducing

Alterum Worldtimer

The Alterum story starts with a lesson in simplicity — designing less, cutting away the chaos. Simplicity is brutal and harsh, but when nothing else can be added or removed, it becomes truth. With this premise of simplicity and reduction, designer Justin Walters set out to create a hybrid American-Swiss watch brand to precisely express this beautiful, brutal simplicity.

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Celebrating Independent Watchmaking

We shine a spotlight on the best independent brands, micro-brands and artisans. These are the most exciting and creative types of watchmakers out there, and Grail Watch was created to champion them and communicate their unique appeal to the world.