Alterum

Alterum Worldtimer: Los Angeles Edition

$3,315.00 USD
The Alterum story starts with a lesson in simplicity — designing less, cutting away the chaos. Simplicity is brutal and harsh, but when nothing else can be added or removed, it becomes truth. With this premise of simplicity and reduction, designer Justin Walters set out to create a hybrid American-Swiss watch brand to precisely express this beautiful, brutal simplicity.
Walters' first venture with this new brand starts with the Alterum Worldtimer, a Swiss-manufactured integrated bracelet piece that embodies this minimalist point of view. On the wrist, the time-telling experience is distinct from other world time watches. The dial consists of four concentric circles: the innermost dial tracks minutes; the next tracks hours and the following displays the 24-hour time with a day/night indicator. The outermost disk features 24 cities that allow wearers to easily track each timezone. Instead of traditional hands that mark the passing of time, printed graphic elements are instead employed to maintain visual cleaniness. The resulting abundance of negative space wonderfully showcases the textured dial, which dances between an understated grain in the shadow and exuberent speckles under direct light.
Keep going past the dial, and you'll notice a stepped bezel that completes the circular motif that runs throughout the Worldtimer. The architecturally-minded will draw a line from this to the tiered structure of New York's Guggenheim Museum, the sculptural masterpiece by American architect Frank Lloyd Wright from which the Worldtimer draws inspiration from. This theme flows through to the vapor-blasted 316L stainless steel case, which measures 38.5mm x 10.5mm and PVD coated in gold, while the integrated bracelet utilises a 'lugless' design to crease a sense of architecture on the wrist. At two and four o’ clock, there are two crowns that seem to almost flow into the case, yet are easy to access due to hidden recesses at the base of the watch. The top crown serves to operate the bidirectional city disk and the bottom one is for setting the time and winding the watch.
This exuberant gold colorway, aptly named the Los Angeles Edition, captures the iconic hues of the city's sunsets. The Alterum Worldtimer is a tribute to all things design, architecture and simplicity. It's a bold debut, but one that wholly embodies American minimalism in a radical and refreshing manner rarely seen in the watch industry.
Shipping will commence mid to end of February.


Specifications
Movement: Sellita SW330-2 GMT automatic, 56-hour power reserve
Functions: Hours, minutes, world time
Case:
Vapor blasted brushed 316L stainless steel, gold PVD coating, 38.5mm x 10.5mm; Water resistance: 5 ATM
Dial: Gold, 3 concentric dials representing hours, minutes and world time, 24 time zones printed on outermost disk
Strap: Integrated 316L vapor blasted stainless steel with butterfly clasp, gold PVD coating, 7 grooves on each link; Additional black rubber strap with gold butterfly clasp
Availability: Limited edition of 100 pieces

BOLD MINIMALISM

The dial consists of four concentric circles: the innermost dial tracks minutes; the next tracks hours and the following displays the 24-hour time with a day/night indicator. The outermost disk features 24 cities that allow wearers to easily track each timezone. Instead of traditional hands that mark the passing of time, printed graphic elements are instead employed to maintain visual cleanliness. The resulting abundance of negative space wonderfully showcases the textured dial, which dances between an understated grain in the shadow and elegantly exuberant speckles under direct light.

Architectural Influence

The architecturally-minded will draw a line from the concentric motifs on the watch to the tiered structure of New York's Guggenheim Museum, the sculptural masterpiece by American architect Frank Lloyd Wright. An icon of American design, Wright's blueprints for the museum served as a key reference for the Alterum Worldtimer, from the multi-ringed dial to the grooved bracelet links that mirror the interior and exterior experiences of the Guggenheim.

American Design, Swiss Made

To help bring his vision to life, founder Justin Walters partnered with the Swiss specialist manufacturer, Roventa-Henex. Even if the name is unfamiliar, chances are you’ve tried on or even owned one of the watches they manufacture. They are Switzerland’s most renowned 'white label' watch factory and manufacture timepieces for some of the biggest brands in the industry. The resulting tactility of the Worldtimer — from the engaging jumps on the city disk to its supple articulating links — stands up to the most discerning collector.

Customized Calibre

Powering the Worldtimer is the SW330-2, a well-loved GMT varient of Sellita's workhorse that has been further customized by Roventa-Henex. Gone is the superflous date wheel and central seconds; the GMT module is modified to display a 24 city disk on the outermost ring, instead of a central GMT hand.